Frequently Asked Questions
Everything you asked, Answered
Pricing, listings, verification, the AI glossary, submitting your tool and advertising with us — the real answers, written by the people who run the directory.
Getting started
What AIToolsay is, what it costs, and how the directory actually works.
Is AIToolsay really free?
Yes — every tool, course, prompt and resource on AIToolsay is free to use, with no trial, no credit card and no hidden tier. The platform is funded by optional listings and sponsorships, never by paywalling the directory.
Do I need an account?
No. You can browse and use everything as a guest. An account only adds the convenience features — saving favourites, following categories, and getting the weekly digest.
How are tools reviewed and verified?
Every listing is checked by a human before it goes live: the link, the pricing claim, the category and the description. Tools that go dead or change their pricing model are re-checked and re-labelled.
How often is new content added?
Daily. New tools, models, prompts and news land continuously, and existing entries are revisited so the details stay accurate rather than frozen at the date they were added.
Can I submit my own AI tool?
Yes — use the Submit a Tool form. Submissions are reviewed by an editor, and you will hear back either way rather than being left wondering.
What is the difference between AI Tools and the AI Directory?
AI Tools are the free utilities you can run right here on AIToolsay. The AI Directory is the catalogue of third-party AI products, with pricing, alternatives and reviews for each one.
Submitting your tool
Getting listed: what it costs, how long review takes, and what happens after.
How much does it cost to list my tool?
Pricing
Every listing is a one-time payment. Fast Track is $17 and gets your tool reviewed and listed within 48 hours, Verified Listing is $99 and adds a verified badge, and Featured Listing is $279 and adds 30 days of ads across the site. You can compare the three plans on the Submit Your AI Tool page.
How long does it take to get listed?
Review
Fast Track submissions are reviewed within 48 hours, and Verified and Featured submissions within 24 hours. You will get an email at every stage, and you can watch progress live from your submissions dashboard.
Does my listing expire?
Listing
No. Every listing is permanent, so once approved your tool stays in the directory. Featured Listing includes 30 days of ads, and when those 30 days end the ads stop but the listing stays.
Can I update my listing later?
Listing
Yes. Open your submissions dashboard, choose the listing and request an update. Changes to descriptions, screenshots and links go through a short re-review so the directory stays accurate.
Why was my tool not listed?
Review
The most common reasons are a broken or paywalled link, a tool that is not actually AI-powered, a duplicate of something already listed, or a description that promises features the product does not have. We always send the specific reason, and you can fix it and resubmit.
Can I submit more than one tool?
Submitting
Absolutely. Submit each tool separately so it gets its own listing page, category placement and reviews. If you have a large catalogue, contact us and we will handle the listings with a single point of contact.
Can you guarantee sales or traffic?
Pricing
No, and be careful with anyone who does. We can guarantee placement, a real backlink and exposure to a large, targeted AI audience. How that converts depends on your product, your landing page and your pricing.
Do you work with agencies?
Submitting
Yes. Agencies submitting on behalf of clients should use the client's contact email so review updates reach the tool owner directly. If you manage several client tools, contact us and we will set them up together.
What is the refund policy?
Pricing
If we reject a paid submission, you get a full refund automatically — you are never charged for a listing that does not go live. If you change your mind before review starts, contact us and we will refund it.
What if I have another question?
Submitting
Contact our team from the link below. We read every message and usually reply within a few hours on weekdays.
Advertising & partnerships
Campaigns, guest posts, listing updates and how reporting works.
How quickly can a campaign go live?
Advertise AI
Most campaigns are live within 24–48 hours of approval. Newsletter placements follow the send schedule, so those depend on the next available slot — we will tell you the exact date before you pay.
Is there a minimum spend?
Advertise AI
Every placement is priced per month or per send with no separate retainer, and there is no long-term contract on any package. The smallest thing you can buy here is a single newsletter send.
How do you count a click?
Advertise AI
A click is a unique human visitor following your link to your site. We filter bots, repeat clicks from the same visitor inside 24 hours, and known data-centre traffic before anything is counted. Placements on this page are billed by the month rather than by the click, and the same filtering decides what counts as a visit in your report.
Can I target specific categories only?
Advertise AI
Yes. You can stack category, keyword, geography, device and audience targeting on any placement, and it does not change the monthly rate. Narrower targeting reaches fewer people and converts a higher share of them, which is almost always the better trade.
What creative do you need from me?
Advertise AI
A logo, a headline, a short description and a destination URL is enough to start. If you have banners we will use them; if you do not, our team will produce them at no extra cost on monthly packages.
Do you offer conversion tracking?
Advertise AI
Yes. Add a UTM set or drop our pixel on your signup confirmation page and the dashboard reports signups alongside clicks.
Can I pause or cancel a campaign?
Advertise AI
Monthly placements run to the end of the paid month and then stop unless you renew — there is no rolling contract to escape. A newsletter send can be rescheduled up to 48 hours before it goes out.
Do you accept every advertiser?
Advertise AI
No. We turn down anything misleading, adult, or unrelated to AI, and we will not run a competitor ad inside a category that is exclusively sponsored.
Are the links dofollow?
Guest Posts & Link Inserts
Yes, unless the content is marked as sponsored, where disclosure rules apply. We tell you which it will be before you pay — you will never find out after publication that a link was nofollowed.
How long do posts stay live?
Guest Posts & Link Inserts
Indefinitely. We only ever remove a post if it becomes factually wrong or the destination site goes dead, and we will contact you first.
Can I write the article myself?
Guest Posts & Link Inserts
Yes, and it costs the same — the price covers editing, publication and promotion, not just the writing. Your draft still has to clear our editorial guidelines.
What is the turnaround?
Guest Posts & Link Inserts
Link insertions go live in about 3 days. Guest posts and sponsored articles take 5–7 days including a review round. Expedited delivery is available for 50% extra.
Do you accept AI-written drafts?
Guest Posts & Link Inserts
We accept them if a human has edited them into something worth reading. We reject unedited output, and we do check.
Can I choose the anchor text?
Guest Posts & Link Inserts
Yes, for both link insertions and guest posts. We will push back if the anchor is so over-optimised that it would hurt you, but the final call is yours.
What if you reject my topic?
Guest Posts & Link Inserts
We suggest an alternative angle. If nothing works, you get a full refund — we have never kept money for a placement we did not publish.
Do you offer a discount for volume?
Guest Posts & Link Inserts
For more than ten placements, talk to us directly and we will quote the bundle.
Why is there a fee to update a listing?
Update Your AI Tool Listing
Every change is reviewed by a person before it goes live, which is what keeps the directory trustworthy. The fee covers that review. Correcting something factually wrong that we got wrong is always free — just tell us.
How do you verify I own the tool?
Update Your AI Tool Listing
Usually your email domain matching the tool domain is enough. If it does not, we will ask you to add a meta tag to your site or reply from an address on the domain.
How long does an update take?
Update Your AI Tool Listing
Every update is reviewed within 24 hours. Once approved, the changes are live immediately.
Can I roll back a change?
Update Your AI Tool Listing
Yes. Every version of your listing is snapshotted. Tell us which version you want and we will restore it at no charge.
What if my update is rejected?
Update Your AI Tool Listing
We tell you exactly why and what to change, and you can resubmit at no extra cost. If we cannot make it work at all, you get a refund.
Can I update more than one listing?
Update Your AI Tool Listing
Yes — submit one request per listing. If you manage more than five, contact us about a bulk arrangement.
Do you edit my copy?
Update Your AI Tool Listing
Yes — a writer rewrites your description and tagline as part of the package, and nothing goes live without your approval. If you would rather we published your wording as sent, say so and we will only fix obvious typos.
Can you do something that is not on this list?
More Business Services
Almost certainly. Most of the services on this page started as a one-off request from a client. Describe what you are trying to achieve and we will tell you honestly whether we are the right people.
Are your product reviews honest?
More Business Services
Yes, and that is the point of buying one. We say what we did not like. A review that reads like an ad is worth nothing to the reader and therefore nothing to you.
Do you disclose paid placements?
More Business Services
Always. Every paid review, video and sponsored post carries a disclosure. It has never measurably hurt performance and it keeps our audience trusting us.
How does the consulting credit work?
More Business Services
Book an hour, and if you buy any service within 30 days we deduct the consulting fee from it. There is no catch and no obligation to buy.
What is the minimum engagement?
More Business Services
A single service, starting at $199 for a link exchange. There is no retainer and no minimum term on anything except the enterprise programme.
How fast can you start?
More Business Services
Social and newsletter placements can go out within a week. Videos and reviews take 3–4 weeks because they involve real production time.
Why is there no free listing?
Submit Your Browser Extension
Because a free tier turns a directory into a dumping ground, and then nobody trusts anything on it. $5 is low enough that any real developer can afford it and high enough that nobody bulk-submits forty throwaway extensions. Every listing here was paid for and installed by a reviewer.
What exactly do I get for $5?
Submit Your Browser Extension
The full listing, permanently: your own detail page with screenshots, a plain-English permission breakdown, version history, pricing, category and tag placement, and a human review within 48 hours. The only things it does not include are the do-follow links and sponsored placement.
What are the do-follow links, exactly?
Submit Your Browser Extension
On Featured and Sponsored, your listing carries two links that pass ranking signal — one to your company page and one to your developer page. Premium listings link to you too, but those links are nofollow. You give us both URLs in the submission form.
How does the one-week sponsorship work?
Submit Your Browser Extension
The sponsored week starts the day your listing publishes, not the day you pay, so review time never eats into it. For those seven days your extension is pinned to the top of its category and rotates through the sponsored slot on the directory. Afterwards it stays live as a Featured listing forever.
How long does review take?
Submit Your Browser Extension
Premium is reviewed within 48 hours; Featured and Sponsored within 24. The clock starts when payment settles. We install the extension and use it, so this is a real review rather than a rubber stamp.
What gets an extension rejected?
Submit Your Browser Extension
A store link that does not resolve, broad permissions with no explanation, undisclosed data collection, no real screenshot, or anything in the prohibited list — affiliate injection, search hijacking, ad replacement, obfuscated remote code. We always tell you which, and you can fix it and resubmit at no extra cost.
Do I get a refund if you reject it?
Submit Your Browser Extension
If we reject it for something you can fix, you resubmit free — no second payment. If we reject it outright because it is not eligible at all (unlisted, not yours, or on the prohibited list), you get a full refund.
My extension ships for Chrome, Edge and Firefox. Is that three orders?
Submit Your Browser Extension
No. That is one listing with three store links. Submit it once and put every store URL in the form.
Can I edit the listing later?
Submit Your Browser Extension
Yes. Version bumps, screenshot swaps and description corrections are free — email us. A full rewrite goes through the listing update service so it gets a proper second review.
Do you take a cut of what the extension earns?
Submit Your Browser Extension
No. We never sit between you and your users, and we never touch your revenue.
What exactly do I get for $49?
Submit Your AI Course
The full listing, permanently: your own detail page with the curriculum, learning outcomes, level, duration, lecture count, certificate status, prerequisites and real pricing, plus category and provider placement and a human review within 48 hours. The only things it does not include are the do-follow links and sponsored placement.
What gets a course rejected?
Submit Your AI Course
An enrolment page that is not open yet, a curriculum that does not deliver what the title promises, a list price dressed up as a permanent discount, an affiliate link to a course that is not yours, or a webinar funnel wearing a course label. We always tell you which, and you can fix it and resubmit at no extra cost.
My course is on Udemy, Coursera and my own site. Is that three orders?
Submit Your AI Course
No. That is one listing. Submit the enrolment link you actually want students to use as the course page, and mention the others in the notes field.
Can I update the listing when I re-record the course?
Submit Your AI Course
Yes. Price changes, new modules, refreshed screenshots and updated outcomes are free — email us. A full re-record with a new title goes through the listing update service so it gets a proper second review.
Do you take a cut of enrolments?
Submit Your AI Course
No. We never sit between you and your students, we do not wrap your link in an affiliate redirect, and we never touch your revenue.
How is this different from a Featured listing on /services/submit-course?
Advertise Your Course
A listing is a permanent page for one course, bought once. Advertising is placement around the whole directory, bought by the month or by the click, and it moves you in front of people browsing courses that are not yours. Most providers list first and advertise once they know the listing converts.
Do I need a listing before I can advertise?
Advertise Your Course
Yes. Every placement points at a course listing, so the course has to exist in the directory first. If you do not have one, submit it at /services/submit-course and we will start the campaign the day it publishes.
Are these rates negotiable?
Advertise Your Course
The published rates are the rates. What is negotiable is the mix: if a category sponsorship gets you the same outcome for less than a hub takeover, we will tell you that rather than sell you the expensive one.
How is the category sponsorship exclusive?
Advertise Your Course
One sponsor per category per month. If the category you want is taken we will tell you when it frees up and hold your place in the queue rather than quietly selling you something else.
Can I target by level or price band?
Advertise Your Course
Yes. Category, level, geography, price band, audience segment and provider page are all available, and combining them is free — targeting does not carry a premium here.
What creative do I need to supply?
Advertise Your Course
A logo, a headline and a short body line. If you would rather not write it, tick the box on the brief and we will draft it from your listing and send it for approval before anything goes live.
How do I know the numbers are real?
Advertise Your Course
You get a live dashboard, and the figures in it are the same figures the invoice is generated from. Add a pixel or a UTM set and we report enrolments rather than just clicks.
What happens if a campaign underdelivers?
Advertise Your Course
Monthly placements that miss their committed impressions get the shortfall added to the following month at no cost, and we tell you before you have to ask.
Can I cancel?
Advertise Your Course
Monthly placements run to the end of the paid month and then stop; there is no rolling contract to escape.
Do you advertise competing courses in the same category?
Advertise Your Course
Sponsorships are exclusive for the month. Featured slots are not — the directory exists to help people compare, and a page with one course on it is a landing page, not a directory.
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Didn’t find your answer?
Three ways to reach a human. Every route below lands with the team that owns it.
Contact the team
General questions, corrections, partnerships — anything that needs a reply.
Send a message
Report a problem
A dead link, a wrong price, a listing that no longer matches the tool.
Report it
List your AI tool
Add an existing tool to the AI Directory. Listing options are shown on the submission page.
Submit a listing
